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Kalwani, Manohar and Narakesari Narayandas (1995), Long-Term Manufacturer- Supplier Relationships: Do They Pay-Off for Supplier Firms?” Journal of Marketing, 59 (January), pp. 1-16. Marketing could be the procedure for determining customer interest in an item or solution, motivating its sale and circulating it into ultimate usage at a profit” (Brech, 1954).
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